Axis Growth's Strategic Brand Management Success with eskiin on Amazon

eskiin, a rising star in ecommerce, partnered with Axis Growth to establish and scale its presence on Amazon. Leveraging its expertise in brand management, Axis Growth rapidly propelled Eskiin from $0 to $40,000 in revenue in just the first month. By month two, sales surged to $103,000, driven by optimized product listings, enhanced brand visibility, and targeted advertising. However, the momentum faced a significant hurdle in month three when counterfeit sellers began hijacking the Amazon listing, reducing revenue to $64,000.

Understanding the severity of the issue, Axis Growth acted decisively to restore eskiin's market position. Collaborating with Amazon and third-party consultants, the team identified and removed seven unauthorized counterfeit sellers. This meticulous and timely intervention ensured Eskiin regained control of its product listings and preserved its reputation for quality. Axis Growth’s efforts culminated in successfully removing the counterfeit sellers just before the critical Black Friday and Cyber Monday (BFCM) shopping period, ensuring the brand was well-positioned for peak-season sales.

With the counterfeit issue resolved, eskiin experienced a strong recovery and is on track to achieve $130,000 in revenue in month four. Axis Growth’s proactive and strategic approach not only mitigated the impact of counterfeit activity but also reinforced the brand’s resilience in the competitive Amazon marketplace. This case study underscores the importance of vigilant marketplace monitoring, swift issue resolution, and a robust brand management strategy in driving sustainable success.