Axis Growth's Brand Management Success with Riddle Oil on Amazon

When Riddle Oil, a premium fragrance brand, sought to expand its presence on Amazon, they turned to Axis Growth for expert brand management. The collaboration began with a comprehensive strategy to address immediate challenges, optimize product listings, and boost sales.

The brand's rapid success demonstrates the power of effective brand management combined with data-driven decision-making.

Axis Growth's first step was to eliminate unauthorized sellers who undermined Riddle Oil's brand integrity and pricing strategy. By successfully removing 11 out of 11 unauthorized sellers, Axis Growth restored control over the marketplace. This ensured that customers purchased authentic Riddle Oil products, safeguarding the brand's reputation and improving customer trust.

Concurrently, Axis Growth revamped the product listings, focusing on high-quality imagery and compelling content that resonated with the target audience. Through rigorous split testing, the optimized imagery led to a 31% increase in sales, a 43% boost in units sold, and a 44% growth in sales from search, demonstrating the impact of precision listing enhancements.

The results were swift and remarkable. In the first month, Riddle Oil achieved $40,000 in revenue, growing to over $100,000 in the second month. By the third month, the brand was on track to surpass $200,000 in monthly sales. The brand's rapid success demonstrates the power of effective brand management combined with data-driven decision-making.

Axis Growth’s proactive brand management not only drove impressive revenue growth but also established a strong foundation for sustained success on Amazon. This case study highlights how a combination of marketplace control, optimized listings, and strategic experimentation can unlock exponential growth for brands in competitive online marketplaces